I had this argument with a friend of mine the other day, on the importance of packaging. I was of the opinion that packaging was not the first port of call in any type of relationship, be it a formal one or just informal and as a matter of fact, that packaging was over ‘hyped’ in our time. I stated that the content was of utmost importance and should be given more attention. My friend had other ideas; he spoke on the point of attraction. What attracts a young man to a girl first? Her beauty, grace or her attitude? Is it what you can see or what you can not? Well I suggested he marry an attractive yet ill mannered lady. The argument took a lot of dimensions, from a diamond in the rough to the glitter of items which are seemingly gold, from wolves in sheep skin to allure of evil, but one point where I could not help but agree with him was, all these revolved around the act that they worked and people, no matter hw careful you might be, you can never be too sure about something until you have tasted it yourself and guaranteed that it is what it says it is. You may not be able to fight attraction but you can tread carefully and make a lot of scrutiny but would you be living life if you decided not to make mistakes. Its in our nature to love and demand and wish for attractive stuff, but a wise man would say “all that glitters is not GOLD”
That said I have come to see that packaging indeed is the first port of call, the opportunity creator, it is the avenue for open doors but spend as much time on packaging as you spend on content, life is meant to be balanced. Content may not be able to be bought but must be toiled for but packaging…. Can it be bought?
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